EQUITONE [natura] PRO
The Fiber Cement Panels Architects Know, Are Now Better Than Ever
[natura] PRO is the successor to EQUITONE’s trusted [natura] collection.
Building on the proven performance and authentic through-colored aesthetic architects have specified for years, [natura] PRO adds enhanced protection against graffiti, scratches, common soiling, and environmental contaminants while maintaining the natural character of fiber cement.
A new factory-applied coating helps preserve the appearance of the façade over time, making cleaning and maintenance easier while maintaining the material’s natural aesthetic.
Graffiti
Resistance
Dirt and
Contaminant
Resistance
Scratch and
Abrasion
Resistance
Graffiti
Resistance
Dirt and
Contaminant
Resistance
Scratch and
Abrasion
Resistance
Color and Performance
27 Standard
Colors
50-Year
service life
Noncombustible
27 Standard
Colors
50-Year
service life
Noncombustible
Frequently Asked Questions
Q. Is [natura] PRO replacing [natura]?
A. Yes. [natura] PRO is the successor to the existing [natura] collection in the United States and Canada. It maintains the authentic through-colored fiber cement aesthetic architects know and trust while introducing enhanced surface protection.
Q. When did this change take effect?
A. October 1, 2026, [natura] PRO replaced the existing [natura] collection in the United States and Canada. New specifications, sample requests, and product inquiries should reference [natura] PRO moving forward.
Q. What’s different about [natura] PRO?
A. [natura] PRO features a new factory-applied protective coating designed to enhance resistance to graffiti, scratches, abrasion, common soiling, and environmental contaminants while supporting easier cleaning and maintenance.
Q. Has the appearance changed?
A. While [natura] PRO retains the same colors and authentic through-colored fiber cement aesthetic as [natura], its new matte, semi-transparent coating .creates a slightly darker appearance with reduced surface gloss. The visible fibers and natural character of the material remain unchanged
Q. Are the colors changing?
A. No. [natura] PRO is available in the same 27 standard colors as the previous [natura] collection, with custom colors also available.
